The Kosovo goverment picked the advertising agency Saatchi & Saatchi for the “Execution of Nation Branding and International Media Campaign for the Republic of Kosovo” for 5.7 million euros. It was always my dream to work on creating a visual identity for Kosovo. Why the hell pick one of the biggest advertising agencies in the world to do that?
I’m so outraged by this. The agency model is so annoying—all the projects go through so many hands like account managers and what not, which basically means in the end most of the projects come out not very creative or honest.
My dreams have been ruined.